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Time to check if your marketing to retailers is working

Blogs This is custom heading element Chris Field - 14.11.19 You know the old joke about marketing - I know half of it is working, I just don't know which half. Well maybe the other half isn't working either. In marketing, you have to test your own (and your agency's) assumptions from time to time....

There’s still a long way to go on the digital transformation journey

Blogs This is custom heading element Chris Field - 07.11.19 I was talking on the BBC Radio last week about how Canterbury County Council in Kent was putting up parking charges in order to raise more money. I found myself suggesting that, actually, there should be no parking charges because the crisis on the High...

How to reduce stress for International Stress Awareness Week

Blogs This is custom heading element Abigail Shiers - 07.11.19 This week marks International Stress Awareness Week (4th to 8th November 2019), organised by the International Stress Management Association New research from Canada Life Group Insurance has found that 89% of workers had not taken a day off when they weren’t feeling well – this...

Happy nomination day! Guess who got nominated for their creativity?

Awards This is custom heading element Rhena Bunwaree - 29.10.19 Amazing news for Fieldworks this week as we are once again shortlisted as finalists - this time in the Sussex Business Awards for the Creative Industries Award. Amazing news for Fieldworks this week as we were once again shortlisted as finalists - this time in...

Selling to retailers – no-one said it would be easy

Blogs This is custom heading element Chris Field - 27.10.19 Selling tech to retailers was never easy, but now it’s as hard as it’s ever been - and it’s only going to get worse. Pressures of digital transformation; demanding consumers; new competitors; political upheaval; the conflicting needs of multiple stakeholders; and nervousness among decision makers ...

Why creativity matters in marketing and 14 insights

Blogs This is custom heading element [Chris field] - 24.10.19 Everyone likes to think they are creative and indeed in different ways we all are. But creativity for commercial advantage is a much rarer commodity; can you get someone's attention and hold it long enough to start a conversation? That's the toughest challenge in marketing....

13 ways to feel happier at work

Wellness This is custom heading element Abigail Shiers - 09.10.19 National Work Life Week is Working Families’ annual campaign to get both employers and employees talking about wellbeing at work and work life balance. National Work Life Week runs from 7 - 11 October 2019. Public sector membership club Boundless has revealed statistics for National...

What I learned at Retail Week Tech

Blogs This is custom heading element Chris Field - 04.10.19 Funny thing about tradeshows, there's probably way too many of them at the moment and I fully expect some kind of fall out over the next few years, but they all have important merits.  This is often the only chance most of us get to...

Six things I learned at eTail Connect

Blogs This is custom heading element Chris Field - 13.09.19 eTail Connect, of which there are two this year, is a hybrid event, combining presentations from retailers and tech companies, and formal meetings between both, fixed in advance, so removing the lottery element of trade exhibitions.  This is where both parties get to spend some...

Fashion Conscious: How climate change affects our health

Wellness This is custom heading element Abigail Shiers - 12.09.19 It’s estimated that more than two tonnes of clothing are bought each minute in the UK, more than any other country in Europe. That amount produces nearly 50 tonnes of carbon emissions – the same as driving 162,000 miles in a car. In one month...