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Account Based Marketing agencies charge too much

[Marketing Blog] This is custom heading element Chris Field - November 6, 2020 We believe in the power of account based marketing to generate new business but we do not like to see agencies overcharge their clients for it The marketing industry is cashing on its latest big idea, which is essentially an attempt to...

You may be tired of hearing your own story, but the market isn’t

Marketing Marketing advice Chris Field] - [October 29, 2020] Marketeers give up too early because they think they are bugging their prospects, when they may not even have been seen yet Don't give up In marketing, persistence and repetition pay. How often do you post a blog and then wait for the views, shares or...

Marketing tech to retailers in 2021

opinion piece This is custom heading element Chris Field - blog October 16, 2020 Marketing departments all over the world are putting their marketing plans together for 2021. Here are some of our recommendations Marketing to retailers in 2021 While most tech companies are busy planning and budgeting for next year, here is what we...

Intimacy over remote channels

marketing This is custom heading element Chris Field- September 11th, 2020 Marketing needs to use better language to enable people to communicate remotely - more direct, more concise and more peer to peer. We are all frustrated that we cannot meet our peers in retail and tech because live events are for now stone dead....

Could you be marketing better right now?

[Sunday_Soundbite] This is custom heading element Chris field - [August 13, 2020] 5 reasons no one is reading your content Retailers haven't stopped buying tech and they may need you more than ever, but you may need to change the way you get seen and noticed. Are you in denial over marketing as COVID-19 continues...

Where did you go?

[blog] This is custom heading element CHris Field Some companies have turned off their communications during the crisis. This is not way to sustain or make new relationships. Ultimately, it is bad for business If you stop marketing your business completely during the crisis, will everyone forget all about you? I think some tech companies...

How I learned to love lockdown and ignore the rules

I’m always impatient to do good work and get annoyed when anyone wants to slow me down. I have good ideas and want to get them out there; sure, some of them are rubbish, some of them are in fact total garbage but the few gems are worth running with I feel. Until recently, dealing…

How to not be trash

Marketing This is custom heading element [Chris Field] - [June 5, 2020] Marketers that have lost their jobs during the pandemic can be forgiven for the irony in this statement, but of course at some tech firms, whole sales teams have also been laid off as well, as companies switch to survival mode. Crises are...

Marketing to retailers during a crisis

Blogs This is custom heading element [Chris field] - [14th May 2020] Don’t try to sell them anything, so the current wisdom goes, and that’s about right, but why has this advice caused so many tech companies to go to ground. Even in retail, which is facing permanent changes, life will go on and tech...

Does B2B marketing need to be sustainable?

Blogs This is custom heading element Alison Clements - 28.04.20 Sustainability will be one of the biggest business challenges in the coming decade. So what is marketing’s role in doing business sustainably, and what should marketers be aware of in 2020? We’ve already heard calls for marketing campaigns to be carbon neutral, with for instance,...