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The shape of marketing after Covid-19

Sunday Soundbite This is custom heading element Chris Field - 02.04.20 Interesting how it often, or perhaps always, takes a crisis to get people and companies to change. I bet that everyone of you is frustrated by at least one example of someone you know who should change, but they don't seem to get it.  ...

Things your sales team needs to know about LinkedIn

Blogs This is custom heading element Jess Hawkins - 02.04.20 660 million LinkedIn users are senior level influencers and 63 million are in decision-making positions. So why isn’t your sales team using LinkedIn to secure your next sale? The modern sales team need more than just a car, the yellow pages and a company phone....

A view from across The Pond: Four essential principles for US PR in a pandemic

Blogs This is custom heading element Sarah Cole - 30.03.20 With all eyes on the Covid-19 crisis, we caught up with one of our PR partners from our global network, Jeff Ketner, CEO of  Ketner Group Communications, a specialist tech PR, content and marketing agency which operates in North America. Jeff shares his insights on how...

PR in a pandemic – what should your comms look like in the Covid-19 crisis?

Blogs This is custom heading element Sarah Cole - 27.03.20 I've had several clients, and indeed many good contacts who aren't clients, ask me how they should communicate as we navigate our 'new normal'. While the word ‘unprecedented’ is being wildly bandied about to describe the times in which we are living, there’s no escaping...

Suffering from Covid-19 cabin fever? Fieldworks learns the smoooth way to work from home

Wellness This is custom heading element Abigail Shiers - 27.03.20 We’re in strange, unprecedented times. The vast majority of the UK finds itself housebound and staving off cabin fever after a government order to work from home, if possible, to contain the global coronavirus pandemic. Apart from key workers, (big round of applause for the...

Choose your own news

Blogs This is custom heading element Chris Field - 26.03.20 What you believe about the current crisis depends to a large extent on what you choose to read and not to read, and then how you choose to interpret it or feel about it. You heard me; I believe we can choose what to feel...

5 quick tips for choosing the best content to share on LinkedIn and how to promote it

Blogs This is custom heading element Jess Hawkins - 26.03.20 Content sharing on LinkedIn is powerful for many of us in the B2B sector. But uncertainty about how to get started and what to post can be an early stumbling block, delaying businesses from utilising the platform for their business. We believe that choosing the...

Six simple steps to successful ABM planning

Blogs This is custom heading element Alison Clements - 24.03.20 By their very nature, B2B companies tend to sell to a narrow list of prospects. This is normally done using a combination of inbound, outbound, and account-based marketing (ABM) techniques to get in front of the best prospects. At Fieldworks, our experience of the retail...

Wellbeing at home – staying efficient and keeping your spirits up

Wellness This is custom heading element Abigail Shiers - 23.03.20 Boris Johnson has called on the public to join a "collective national effort" and follow social distancing guidance, warning the NHS could be "overwhelmed". Millions of people are likely to be working from home, and some for the first time last week due to the...

Working from home sucks

Blogs This is custom heading element Chris Field - 19.03.20 Like everyone else, we are making even more of our remote tools – Zoom, webinars, podcasts, Teams – to keep in touch, but working from home is only exciting for about 36 hours, after which you will remember one of, if not the best, reason...