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Intimacy over remote channels

marketing This is custom heading element Chris Field- September 11th, 2020 Marketing needs to use better language to enable people to communicate remotely - more direct, more concise and more peer to peer. We are all frustrated that we cannot meet our peers in retail and tech because live events are for now stone dead....

Could you be marketing better right now?

[Sunday_Soundbite] This is custom heading element Chris field - [August 13, 2020] 5 reasons no one is reading your content Retailers haven't stopped buying tech and they may need you more than ever, but you may need to change the way you get seen and noticed. Are you in denial over marketing as COVID-19 continues...

Where did you go?

[blog] This is custom heading element CHris Field Some companies have turned off their communications during the crisis. This is not way to sustain or make new relationships. Ultimately, it is bad for business If you stop marketing your business completely during the crisis, will everyone forget all about you? I think some tech companies...

How I learned to love lockdown and ignore the rules

I’m always impatient to do good work and get annoyed when anyone wants to slow me down. I have good ideas and want to get them out there; sure, some of them are rubbish, some of them are in fact total garbage but the few gems are worth running with I feel. Until recently, dealing…

How to not be trash

Marketing This is custom heading element [Chris Field] - [June 5, 2020] Marketers that have lost their jobs during the pandemic can be forgiven for the irony in this statement, but of course at some tech firms, whole sales teams have also been laid off as well, as companies switch to survival mode. Crises are...

Marketing to retailers during a crisis

Blogs This is custom heading element [Chris field] - [14th May 2020] Don’t try to sell them anything, so the current wisdom goes, and that’s about right, but why has this advice caused so many tech companies to go to ground. Even in retail, which is facing permanent changes, life will go on and tech...

Does B2B marketing need to be sustainable?

Blogs This is custom heading element Alison Clements - 28.04.20 Sustainability will be one of the biggest business challenges in the coming decade. So what is marketing’s role in doing business sustainably, and what should marketers be aware of in 2020? We’ve already heard calls for marketing campaigns to be carbon neutral, with for instance,...

Marketing in a pandemic : how to make it work for you

Blogs This is custom heading element Jess Hawkins - 27.04.20 While you worry about tone and pitch in a world where head on selling is just going to annoy people, here is some risk-free marketing that you can be doing during. It’s the hardest question that marketeers are having to ask themselves, what do we...

6 ways retail tech brands can shake off the invisibility cloak

Sunday Soundbite This is custom heading element Chris Field - 23.04.20 We are blessed with technology clients that have embraced the coronavirus crisis with compassion and pragmatism, but the same cannot be said for many companies in the wider industry. It is clear that when money gets together with innovation in a rising market, all...

9 ways to keep positive during the pandemic

Wellness This is custom heading element Abigail Shiers - 17.04.20 Since the outbreak of the coronavirus, it’s hard for even the most optimistic among us to stay positive. Obviously, there are things you need to know about the coronavirus outbreak to protect yourself and those around you, but try not to let it consume you....