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SEO

Pack a punch with SEO in thought leadership

Blogs Pack a punch with SEO in thought leadership Alison Clements - 07.06.19 No matter how fabulous your thought leadership content, SEO and the power of Google must be considered from the outset to get the best results. No SEO? Then no-one will find and enjoy your beautifully-crafted posts. B2B thought leadership SEO In B2B...

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Marketing in a pandemic : how to make it work for you

Blogs Marketing in a pandemic : how to make it work for you Jess Hawkins - 27.04.20 While you worry about tone and pitch in a world where head on selling is just going to annoy people, here is some risk-free marketing that you can be doing during. It’s the hardest question that marketeers are...

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By the power of voice! Should marketers be seriously considering voice search and do B2B marketers need to sit up and pay attention?

Blogs By the power of voice! Should marketers be seriously considering voice search and do B2B marketers need to sit up and pay attention? Jess Hawkins - 17.01.20 Research estimated that in 2020 50%* of all searches will happen with voice instead of text. With that stat in our heads is now the time to...

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Six reasons why you need knock-out website content in B2B marketing

Blogs Six reasons why you need knock-out website content in B2B marketing Alison Clements - 22.11.19 Let’s begin by stating the blindingly obvious. In the world of online B2B marketing, website content should answer questions that your target audience will have. In other words content on your website, social channels and emails will have absolutely...

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Reflexis

Using targeted PR to drive outstanding results for Reflexis in Europe CHALLENGE Reflexis, a leading provider of real-time store operations and workforce management solutions, wanted to maximise exposure around a series of retail events in its key European markets, DACH, Benelux, Scandinavia and the UK. It needed bursts of strategic PR activity in each market...

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Emma Mattress

Getting Emma Mattress into bed with UK retailers CHALLENGE Emma Mattress challenged Fieldworks to deliver a 6-month PR campaign to support its UK launch. We successfully raised the company profile in a crowded market, securing two UK retailer partnerships to support its sales objectives in the market. Brief and objectives Already known in Europe as...

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