Blogs
Double content award success for Fieldworks
Thought-provoking content is at the heart of Fieldworks’ campaigns, so we’re delighted that the quality of our thought leadership has been recognised by two of the content industry’s leading bodies.
The Drum and the International Content Marketing Association have both shortlisted Fieldworks for their upcoming annual content awards, in the Best B2B Campaign category.
Our successful ‘Gen Z, the Store and the Technology Ticking Clock’ project for Vodat International has made the final cut for both awards. The campaign looks at the radically different attitude of digital natives towards bricks-and-mortar shopping – and why retailers need to start adapting their in-store engagement strategies now.
Centre of the campaign was a thought leadership report, which broke boundaries by canvassing the opinion of today’s teenagers, to map how store expectations will evolve over the coming years, and the potential ROI for retailers when Gen Z comes of age.
We’ll discover in November whether Fieldworks has triumphed, but in the meantime you can read our exclusive Gen Z, the Store and the Technology Ticking Clock report for Vodat International.
To find out how your business can launch award-winning retail technology content marketing campaigns, get in touch with Fieldworks.
