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Blogs

FIELDWORKS SCORES NOMINATION HAT-TRICK FOR THE DRUM CONTENT AWARDS

Creating captivating content is at the heart of Fieldworks’ campaigns, so we’re delighted that three of our creative ideas have caught the attention of The Drum Content Marketing Awards committee.

Three of our clients – Digital River, iVend Retail and Clear Returns – have been shortlisted for this year’s awards in the Best B2B Content Marketing Campaign category.

Digital River’s Ecommerce Euros – which country leads the league online campaign leveraged one of 2016’s biggest sporting events, the European Football Championships, to help consumer electronics brands determine which countries are the best fit for their international expansion plans.

Our other two retail technology content marketing campaigns brought disruptive messages to c-suite retail decision makers.

For Clear Returns’ Playing for Keeps campaign, Fieldworks flipped the traditional Black Friday sales message on its head, by highlighting the £160 million cost of returns to retailers during the peak trading period.

iVend Retail’s campaign on The Omni-Illusion, meanwhile, flew flying the flag for omnichannel connectivity in physical retail, by conducting pan-European consumer research into the disconnection shoppers feel between their online and bricks-and-mortar retailers.

Fieldworks campaigns comprised a quarter of the 12-strong shortlist in the best B2B content marketing campaign category. The winner will be revealed at a London awards ceremony on 2nd November.

Take a look at our content marketing page to find out more about how Fieldworks crafts award-worthy thought leadership.

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