Fieldworks and Vodat triumph at the CMA Awards 2017

At the glittering CMA International Content Marketing Awards ceremony in central London last night (28^th November) Fieldworks won Bronze in the Best B2B Campaign category for our boundary-breaking ‘Gen Z, the Store and the Technology Ticking Clock’ project for Vodat International.

Fieldworks’ Business Development Director, Tom Jones, and Head of PR, Sarah Cole, joined Vodat International’s Managing Director, Neil Poultney (all pictured right) to receive the trophy.

World class content marketing

The CMA International Content Marketing Awards sees agencies from across the world offer up their most powerful work from the past year. For 2017 the competition was particularly tough with over 400 entries from 23 different countries, including UK, USA, Canada, Germany, Hong Kong, Singapore, Australia, Sweden and Israel.

We’re delighted that our project for Vodat International stood out from the crowd as thought-provoking and results-driven. Based on detailed consumer research, the campaign’s central report revealed the radically different attitude of digital natives towards bricks-and-mortar shopping. Judges were impressed that this sent out a wake-up call to retailers about the urgent need to adapt in-store engagement strategies for Generation Z.

The campaign attracted over 400 content downloads, and generated over 150,000 social media impressions, and 946,000 PR ‘opportunities to see’ in retail media.

This was an exciting project, and we’re delighted to have worked with Vodat International to create content that has now been recognised as outstanding by some of the world’s most influential marketing experts.

Find out more about what we achieved with the Vodat International report here.

See the full thought leadership report here: Gen Z, the Store and the Technology Ticking Clock

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