Gong-getting in London – Fieldworks wins a coveted PRCA Award!
The Fieldworks PR team were lucky enough to head up to London for a glittering black-tie reception at the PRCA Dare Awards ceremony, held in the Mountcalm Marble Arch, last week.
We had been nominated for two of our PR campaigns in the hotly contested Trade and B2B category – one for a recent campaign with Pricesearcher and one for our Peak Trading 2017 campaign for ShopperTrak.
And, having already won a CIPR Gold Award for our ShopperTrak Peak Trading 2016 campaign, hopes were flying high.
And, we were absolutely delighted to come away as the PRCA’s Trade and B2B Campaign winner for our ShopperTrak campaign!
As one of the leading industry bodies for public relations in the UK, the PRCA awards recognise communications excellence, so we’re thrilled the campaign and our combined efforts – working closely with the ShopperTrak marketing and Insights Consultancy teams – was awarded such an accolade.
The judges commented:
“We were highly impressed with this entry. We felt that Fieldworks and ShopperTrak had produced the strongest campaign by far in this category, with a very clear and concise entry.”
Needless to say, champagne was duly consumed!