Fieldworks wins gold at the CIPR PRide Awards
Rewarding PR excellence, the CIPR PRide Awards recognise communications best practice across 12 categories. In the closely-contested and highly-competitive STEM classification, Fieldworks was selected as the winner for its peak trading PR campaign for ShopperTrak.
Successfully blending a seasonal news hook, ShopperTrak’s original data and Fieldworks’ leading retail industry insight, Fieldworks delivered a campaign that not only captured the attention of ShopperTrak’s prospects but also took share of voice – and mind – away from its main competitor.
With a total of 288 pieces of PR coverage achieved over the six-week campaign period, including high-profile broadcast hits on Sky News and national coverage in The Times, The Independent and the Daily Mail, the campaign generated over 1.7 billion opportunities to see globally.
With a focus on lead nurturing, high volumes of web referrals from the PR coverage drove a 48% increase in the number of new users visiting ShopperTrak’s website, during the campaign.
Mark Oliphant Chart.PR MCIPR, Chair of CIPR Channel Islands, Natasha Tobin FCIPR, Chair of CIPR Wessex and Rachel Picken Chart.PR MCIPR, Chair of CIPR South West commented:
“The South of England and Channel Islands is an exceptionally diverse and vibrant region for the PR and Communications sector. We’ve had strong entries across the board, celebrating excellence in media relations, content, storytelling, integrated campaigns and social. We’re very proud of the campaigns and teams being celebrated this year and would like to congratulate all the shortlisted candidates and winners.”
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