Going for gongs – Fieldworks shortlisted for two PRCA DARE Awards
Hot on the heels of our PR campaign for Clear Returns being named as a finalist in the 2016 CIPR Excellence Awards, we received exciting news of not one but two more PR award shortlistings, this time for the PRCA DARE Awards.
Recognising the very best in PR across the UK, the PRCA DARE Awards reward communications excellence across 10 categories, from B2B programmes, to media relations and integrated campaigns.
As well as securing a second industry award nomination for our Playing For Keeps PR activity for Clear Returns in the ‘Trade and B2B’ category, our Christmas campaign for FootFall was also shortlisted for ‘best use of a low budget’.
FootFall challenged us to deliver a high impact, cost-effective campaign to drive share of voice for its shopper traffic analytics solution in run up to Christmas 2016.
Leveraging FootFall’s own data with industry insight, we used key retail dates to gain high level national coverage and influence senior level retail decision makers.
With 243 coverage hits during the campaign, the activity generated over 2bn global opportunities to see in media outlets, including the Guardian, BBC Radio 2 and Evening Standard. 45 national hits delivered high impact visibility for FootFall, all the time positioning it as a thought-leader and enabling the sales team to engage in meaningful conversations with prospects.
And all this for a cost per thousand of just 0.0016 pence.