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How to grow your retail technology business in Europe

Chris Field
Chris Field

Given the European retail market is worth €2.47 trillion, and 1-2% of turnover is spent on technology, it’s easy to see why international companies want to target this lucrative part of the world.

However, too many technology vendors sink without a trace when launching Europe, simply because they don’t have an effective go-to-market strategy.

Our latest report, How to Grow Your Business in Europe and Start Selling to European Retailers, launched in partnership with Validify, analyses how retail buying behaviours have evolved, and what this means for vendors looking to expand their European footprint.

Download your free report now for our 4-step guide to effective market entry, covering:

  • Key insights your brand must know before launching in Europe
  • How to develop a tone and stance that will resonate with European retailers
  • Which channels to communicate your go-to-market messages through
  • Mapping your marketing tactics to your company’s sales objectives

Fieldworks are experts in launching and growing retail technology businesses in Europe. See how we put Bronto on the European map or email our Director, Chris Field to discuss how we can support you internationally.

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