Meet the team: Alyssa Drysdale, Head of Social
Want to know more about the Fieldworks team? Our new ‘Meet the team’ blog series will give you an insight into the individuals who run our award-winning campaigns.
This week is the turn of Alyssa Drysdale, our Head of Social Media.
How long have you been working at Fieldworks and where did you come from?
I came to Fieldworks four years ago after working in PR and digital marketing at the likes of lookfantstic.com and various broadcast media outlets, subsequent to obtaining a degree in Journalism Studies, which has tied in perfectly to my career choice.
What are the main responsibilities of your role and what is your favourite part?
I head up the social media team here at Fieldworks, so I create integrated digital strategies which I then implement for our clients. Our strategies encompass traditional social media platforms, blogging, community sites, social selling, company websites, lead engagement, social advertising, SEO and PPC. I love bringing activity together through the medium of social media which can make a real difference to our client’s businesses.
What does your typical day in the office consist of?
I am a stickler for organisation so ensuring that all projects are running to time and that all results are in-line with expectations is a key part of every day for me. I will also usually have a couple of client calls to discuss current and future activity.
Are there any challenges in your role? If so, what are they?
Wider education as to how important social media is as part of a successful marketing strategy is a challenge I face.
What do you love most about working at Fieldworks?
The Fieldworks team is a pleasure to work with – all of our departments are tightly integrated in terms of activity and we work closely together to ensure results for our clients.
What’s the key to a successful social media campaign?
Social media campaigns thrive on careful planning mixed with lots of creativity. The social media team consists of very experienced content creators with backgrounds in journalism, and having that team to create the subject matter that will resonate with specific audiences is vital.
What mistakes do businesses make when it comes to social media?
Often businesses make poor decisions about which channels they should be using: they could choose irrelevant platforms, or have too many of them!
Companies must do their research before signing up to every channel available to them – which platforms do your customers and prospects engage with?
There is also nothing worse than a channel that is rarely updated – this looks unprofessional and could impact negatively on SEO. Businesses must invest in social media in order for it to have the impact they desire.
What attracted you to a career in social media?
I am a naturally inquisitive person (others call it nosey!) who has always had a passion for writing – I started penning my own books aged 6! And as social media started really coming to the fore, I instantly saw the benefits for businesses and started implementing strategies as part of the early roles I took.
What does Fieldworks do differently to other social media agencies?
We are often praised for our innovative approach to B2B social media. We don’t just manage social profiles, we use them to engage directly with prospects and customers, utilising a whole host of techniques and strategies to do so.