Post-Brexit Britain: The impact of the EU referendum on retailers’ technology buying decisions
The EU referendum result felt like a seismic moment. But it’s only now – months later – that we’re starting to understand the real implications of Brexit, and the impact it will have on both retail and the sectors that supply it.
Our new insight guide, Post-Brexit Britain: The Impact of the EU Referendum on retailers’ technology buying decisions, breaks down what Brexit means for tech vendors trying to sell to brands and retailers. Download your copy to discover:
- Why the prospect of leaving the EU might be more of a marketing opportunity than you realise
- How to ensure that retailers continue engaging with your business, even in uncertain times
- What will separate vendors who make the cut from those that retailers will get rid of
- Why smart marketing spend will ensure your sales pipeline remains robust in a post-Brexit world
This guidance is based on real insight we’ve gained from our discussions with retailers as part of our Retail Connections network. Having direct conversations about the challenges that retailers are facing, and how it impacts their tech buying priorities, is fundamental to the success of our clients’ marketing campaigns.
We use that insight to inform our award-winning retail technology marketing campaigns – that’s why so many tech vendors are trusting us to lead their marketing and lead nurturing activities in a post-Brexit world.
If you’d like to find out more about how Fieldworks can develop a demand generation campaign for the current retail climate, get in touch.