Playing for keeps: PR that makes a difference
There was much delight and excitement at Fieldworks HQ this week with the news that we have been shortlisted in this year’s CIPR Excellence Awards in the STEM (Science, Technology, Engineering and Maths) category.
During the 2015 festive peak retail trading period – which spanned from Black Friday in November to the January Sales – we executed a high profile media campaign targeting national, broadcast and trade press, highlighting the issue of returns to retailers.
Our client, Clear Returns, was featured in the likes of the Daily Telegraph, FT, Mail on Sunday, The Sun and Retail Week, which put their solution at the heart of the news agenda. The campaign exceeded KPIs by 486% with 346 million global opportunities to see.
Not only did this campaign have a positive impact on their sales pipeline and SEO, raising the profile of the company and key personnel, it has now been recognised as an example of best practice by the UK’s leading PR industry body.