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Reed Exhibitions appoints Fieldworks PR to support its leading European retail trade shows

Chris Field
Chris Field

I’m delighted to announce that, this week, we were appointed by leading global events organiser, Reed Exhibitions, as its PR agency to support its three principal European retail trade shows; Retail Business Technology Expo (RBTE), Retail Digital Signage Expo (RDSE) and Retail Design Expo (RDE).

By attracting leading technology vendors and suppliers – from established enterprise level solution providers to innovative start-up and market disruptors – as well as key decision-makers from international brands and retailers, Reed is looking to further increase brand awareness amongst its trade show audiences.

As the retail technology marketing specialists, our award-winning PR team is made up of retail and tech communications experts with big agency backgrounds as well as retail technology journalists, including writers from the FT, Essential Retail, Retail Week and eDelivery.  We deliver impactful campaigns that are underpinned by unrivalled insight into the retail sector.

Delivering a targeted PR campaign

Fieldworks has been supporting RBTE since its very first show in 2011, and watched the show grow to incorporate RDE and, latterly, RDSE, to become the most important platform for innovation within the sector.  We’re delighted to now be representing Reed Exhibitions in delivering targeted PR campaigns across these premiere retail trade shows, and we look forward to working closely with the show teams to drive continued awareness of the value all three expos can deliver to its exhibitor and retailer audiences.

The co-location of RBTE, RDSE and RDE at London Olympia in May means, across the three shows, we offer unparalleled levels of insight and inspiration for the retail sector, making it a ‘must-attend’ event for those looking to explore and exhibit new retail technologies and innovations.

This meant we were looking for a PR partner with a proven track record in the retail space, who could understand the nuances of each of the shows and their audiences – both from a retailer and exhibitor perspective – which is why we appointed Fieldworks.”

Matt Bradley, Event Director from Reed Exhibitions

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