Why small is both beautiful and very targeted in B2B marketing
In the course of our discussions with tech vendors, even the very largest, one thing is clear – they can’t do everything and for those looking at the retail sector, they require specialist marketing assistance.
This month global analyst Gartner, in its latest Magic Quadrant for Global Digital Marketing Agencies, recognised the importance of boutique agencies that are supporting marketers of every size, thanks to agility, flexibility and responsiveness.
And while the techniques in B2B marketing are similar across verticals and sectors, it is the specific insight and knowledge that specialised agencies bring in these areas that is key. Many agencies both large and small try to be all things to all people, and good luck to them, but they will only take you so far.
Here at Fieldworks, we live and breathe retail on a daily basis and have a database built up over more than fifteen years to which we market and engage with. Knowing what gets a reaction, we can therefore help vendors craft their messaging not only for individual retailers and brands, but also the specific C-suite decision makers at those organisations. Coupled with our Retail Connections community, and industry links to NRF and beyond, we are in a unique position to assist enterprise level and innovative start-ups alike.
So if you are looking to reach retailers, then you need a specialist retail marketing agency. Talk to Fieldworks