WATCH: Content Marketing & Demand Generation in 2016
How will content marketing drive demand generation in 2016?
Particularly in the B2B space, content marketing plays a critical role in lead nurturing. Fieldworks’ Director, Chris Field, featured in a LIVE marketing leaders debate this week, discussing content’s role in 2016 marketing strategies – and how companies can use content effectively within their demand generation programme.
As B2B content marketing specialists, Fieldworks develop successful lead engagement programmes for our clients, with quality thought leadership at the heart of everything we do.
You can also contact us directly to discuss your content marketing requirements for 2016.