Fieldworks Fourspot partnership
Fieldworks, a retail tech marketing specialist and Fourspot, a German retail marketing and content agency have created a new partnership to provide integrated marketing and lead generation to tech companies that sell to retailers internationally.
Fourspot joins Fieldworks’ existing partner network, which provides PR, account based marketing and digital marketing and content services to tech companies selling in Europe, the Middle East, Asia Pacific, South Africa and the US.
Fieldworks’ CEO Chris Field said, “Ambitious tech companies that are looking for growth are often held back by the challenge of finding specialist retail resources outside home territory and also of trying to ensure consistency of strategy and execution. We help them understand local differences and execute accordingly.”
Björn Weber, managing director of Fourspot, said, “The partnership with Fieldworks formalises a long-standing relationship based on our deep knowledge of the international retail industry and an unmatched network of retailers, analysts, journalists, consultants and industry bodies.”
Tech companies that consult with Fieldworks and Fourspot benefit from their experience across the entire marketing spectrum, from messaging, value proposition and market definition, to PR and account based marketing, content, events and sales enablement.