Fieldworks picks up another award shortlist in the B2B Marketing Awards
Some more great news for Fieldworks PR team this week, as we picked up yet another awards shortlist, this time in the International B2B Marketing Awards.
The International B2B Marketing Awards showcase the very best marketing campaigns from across the globe which have had a demonstrable impact on business performance. Our work was recognised as a standout campaign in the Best Use of PR category for our work launching independent search engine, Pricesearcher.
Pricesearcher wanted to educate retailers about the difference between price comparison websites and search engines and, ultimately, increase retailer engagement with a view to signing them up to the site. In just three months, Fieldworks’ highly targeted coverage in national and trade media, mapped to specific job titles, led to two High Street retailers indexing all their products on Pricesearcher.
CEO and founder at Pricesearcher, Sam Dean, had this to say about the campaign:
“We engaged with Fieldworks at a critical time for the business and can wholeheartedly say, from my perspective, the return on investment was 100%. The team garnered strong PR coverage across a targeted list of media that served a number of purposes: raising awareness among the investment community and encouraging retailers and brands to sign up to our service.”
He added: “The level of coverage in the national press could only have been achieved through prohibitively expensive advertising and would not have had the third-party validation that respected editorial delivers.”
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