Fieldworks kicks off awards season with double nomination in PRCA DARE Awards
After a string of high profile award wins in 2017 – not least a CIPR Gold Award for our ShopperTrak PR campaign and CMA Bronze for our Vodat Content Marketing campaign – the Fieldworks PR team are once again flying high, with the news of two shortlisted campaigns in the PRCA’s B2B category for our work with ShopperTrak and Pricesearcher.
First to be nominated was our 2017 peak trading campaign for global retail intelligence specialist, ShopperTrak – marking the third consecutive year our work for ShopperTrak has been recognised by the PRCA’s judges as a mark of industry best practice and communications excellence.
ShopperTrak asked Fieldworks to drive brand awareness to nurture lead generation of its shopper traffic and counting tool in the UK though PR, during the ‘golden quarter’ to capitalise on peak trading, from Halloween to Christmas. Over the campaign period, Fieldworks delivered 257 pieces of coverage, generating >4.17bn OTS and delivering 193 web referrals to ShopperTrak’s website, as well as gaining 53% more share of voice than its key competitor.
Also nominated in the same category, was our work launching independent search engine, Pricesearcher. Pricesearcher turned to Fieldworks as it wanted to educate retailers about the difference between price comparison websites and search engines, position the company as the price search engine and, ultimately, increase retailer engagement with a view to signing them up to the site.
In just three months, Fieldworks secured 31 highly targeted pieces of coverage in media mapped to specific job titles, 80% over its KPI. More importantly, two national retailers indexed all their products on Pricesearcher.
As Sam Dean, CEO and founder at Pricesearcher, said: “We engaged with Fieldworks at a critical time for the business and can wholeheartedly say, from my perspective, the return on investment was 100%. The team garnered strong PR coverage across a targeted list of media that served a number of purposes: raising awareness among the investment community and encouraging retailers and brands to sign up to our service. The level of coverage in the national press could only have been achieved through prohibitively expensive advertising and would not have had the third-party validation that respected editorial delivers.”
Find out more about how you can drive your business forward through the power of PR, get in touch with Fieldworks.