Why B2B PR should be on every company’s Christmas list
As the significant increase in ad blocking software downloads causes a full-scale panic among the advertising industry, companies and brands need to take a step back and recognise what this means.
Consumers are sick of intrusive advertising.
This doesn’t mean that advertising won’t continue – nor will it stop being successful – and it certainly has a set place in achieving brand awareness and generating leads.
However, strategic B2B PR presents an unparalleled opportunity to get in front of your target audience, delivering interesting and engaging insight, and spark conversation with key industry influencers and prospects.
Thought leadership will provide a platform for your representatives to become sought-after industry experts, commenting on crucial industry news or issues, which in turn will drive traffic to your site and interest in your services.
Although content provides the very backbone of B2B PR, activities such as speaking opportunities, industry award schemes, and journalists meetings will enable you to have a one-on-one conversation with key press contacts and to share your voice and messaging among industry experts.
With PR you can push your messaging to the next level, developing your company and driving new business and increased conversions in the process.