Lead Generation

Generate more leads from your existing customers, suspects and prospects by employing Fieldworks to design and manage measurable marketing campaigns that take the right message to the right person, quickly.

It can be difficult to understand who you need to be selling to in retail. Fieldworks brings clarity – because we know the  market and we know the players, we can identify who you need to reach as well as influence, and we know how best to approach them.

You can't reach everyone with the same message so we help you segment your targets - be it directors of finance, operations, merchandising, marketing, IT, security, profit protection. We then build the lists and match the message to the target.

Using this insight, we then build campaigns that combine direct marketing, emarketing, PR, events, social media, web, advertising and telesales in a tightly integrated fashion.

Typical campaigns aim to reach prospects a minimum of seven times and each contact can be followed up using telemarketing.

  • Analyse, segment and qualify databases
  • Share current insight
  • Monitor from hot to cold
  • Segment Targets : users, suppliers, competitors, government and regulatory bodies, industry bodies, conference organisers
  • Output : Identify business opportunities and hot topics
  • Design campaigns around opportunity, level of seniority, pain point or market sector


What People Say...

“Fieldworks demonstrates an excellent understanding of the media and their requirements. By employing only senior account management staff, you are assured of consistently high levels of strategic advice.”

Russell Dorset
sales and marketing director
Maginus


Marketing Management

Marketing Management

From strategy to execution, we embed marketing consultants to build marketing infrastructure and transition you to in-house capability. We also provide outsourced marketing that reports directly to sales and business owners.

Lead Generation

Lead Generation

A structured approach for market discovery, content generation, campaign management and measurement to ensure you reach decision makers and build relationships. Our campaign model integrates classic marketing techniques to create the maximum number of touchpoints.

Public Relations

Public Relations

We build the most successful retail PR campaigns that embrace global, national, trade and business media, and take full advantage of the social channels. We currently run campaigns in the UK, Germany, France, US, Brazil, Hong Kong and South Africa

Events

Events

Build relationships by getting face to face with customers, prospects and influencers in your industry through roundtables, seminars, shows, site visits and networking events. A dedicated event management team takes all the pain away, and brings your closer to your market

Market data

Market data

Successful marketing starts here - we build the perfect database and then target key prospects to determine the best approach for both sales and marketing. We also provide customer account management to complement your own sales and pre sales resources.

Digital marketing

Digital marketing

Fieldworks Digital is a dedicated business unit that supports your sales and marketing campaigns through web sites, emarketing, SEO, on line advertising, social media and analytics. In house design and development provides the best mix of creativity and execution.


our experience: