Marketing Management

Fieldworks' mission is to raise the profile of marketing within the organisation and help you demonstrate its critical contribution to sales generation and market presence. We work with business owners, marketing professionals, financial directors and sales people to formulate marketing strategies that get approval and funding from both boards and VCs.

We also work with companies to take a new approach to marketing, particularly where existing experience has not been positive.

Fieldworks provides outsourced, interim and foundation marketing management for companies that want to raise profile, generate sales leads, plan for IPO or create a formal sales and marketing process. We can provide country as well as global resources, driven by best practice strategy and execution.

Our unique integrated services model ensures that sales, pre-sales, marketing and on-site teams work together to generate both new and incremental business.

Proposition and messaging
USP and differentiators
Market insight
Stakeholders and influencers
What worked, what didn’t
Databases : Suspects, prospects, leads, customers, advocates
Partners
Exit strategy

What People Say...

"I have worked with Fieldworks on a variety of projects and each is followed by straightforward and tenacious execution through to successful, measurable completion."

Brian Jones
CIO
Smiths Group plc

Marketing Management

From strategy to execution, we embed marketing consultants to build marketing infrastructure and transition you to in-house capability. We also provide outsourced marketing that reports directly to sales and business owners.

Lead Generation

A structured approach for market discovery, content generation, campaign management and measurement to ensure you reach decision makers and build relationships. Our campaign model integrates classic marketing techniques to create the maximum number of touchpoints.

Public Relations

We build the most successful retail PR campaigns that embrace global, national, trade and business media, and take full advantage of the social channels. We currently run campaigns in the UK, Germany, France, US, Brazil, Hong Kong and South Africa

Events

Build relationships by getting face to face with customers, prospects and influencers in your industry through roundtables, seminars, shows, site visits and networking events. A dedicated event management team takes all the pain away, and brings your closer to your market

Market data

Successful marketing starts here - we build the perfect database and then target key prospects to determine the best approach for both sales and marketing. We also provide customer account management to complement your own sales and pre sales resources.

Digital marketing

Fieldworks Digital is a dedicated business unit that supports your sales and marketing campaigns through web sites, emarketing, SEO, on line advertising, social media and analytics. In house design and development provides the best mix of creativity and execution.

Marketing Management

What People Say...