Demand Generator is Fieldworks’ unique methodology, powered by unparalleled industry insight, to raise awareness, reputation and trust among all your key stakeholders.
Our 4-step Demand Generator programme will fill your pipeline and manage your prospects’ sales journey through to commercial stage.
Step 1: insight
Your hot opportunity. We’ll crunch the numbers on market appetite, identify your prospects’ buying priorities, and create an opportunity landscape specifically for your business.
Step 2: awareness
Your unique value. We’ll define your competitive advantage and unique viewpoint, generating explosive brand exposure through the business imperatives that preoccupy your prospects.
Step 3: reputation
Your name in lights. We’ll repeatedly get you in front of your prospects – in their inbox, the media they read, the social channels they use – with a message they cannot afford to ignore.
Step 4: relationships
Your big moment. We’ll nurture one-to-one relationships, underpinned by deep level insights; so when you’re in the room with hot leads, they’re already bought in.
Demand Generator is a joined-up model; rather than selling you a bunch of services, we intelligently map our marketing activity to your prospects’ sales cycle, to focus on retail technology lead generation.
Every strategy is created bespoke to our clients, because no two companies are the same. However, we also know that you crave the same end goal, which Demand Generator will deliver:
More leads. More conversions. More marketing ROI.