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Alerting big business and consumers to the problems of returns management

CHALLENGE

Clear Returns wanted to take its message mainstream – alerting big business and consumers to the vast and costly problem of returns management. The core challenge was raising its profile as a thought leader and specialist technology provider in this ‘hidden corner of retail’, helping brands and retailers tackle the problem head-on, and reduce returns costs in the long term.

STRATEGY


Clear Returns Ltd. operates a returns intelligence platform. Its platform merges data from ecommerce, stores, and warehouse systems to provide a consolidated and predictive view of the impact of returns on overall performance with prioritized and actionable outcomes; and informs future stock buying and marketing decisions to minimize future returns. The company offers active alerts, customer segmentation, data platform, returns intelligence, analytics interface, marketing performance, and product insight solutions; and managed services. It serves retailers worldwide.

Returns are a £60 billion annual problem to UK – yet few retailers know the true cost of returns, and fewer still take timely action to tackle this critical issue, which drains cashflow, hits customer experience and damages profitability.

During the 2015 festive peak retail trading period – which spanned from Black Friday in November to the January Sales – Fieldworks executed a high profile media campaign targeting national, broadcast and trade press. We pushed out the story of this huge supply chain challenge, and positioned Clear Returns as the go-to expert on the subject.

Much of the coverage focused on the expertise of Vicky Brock, founder of Clear Returns and CEO at that time. Her insights and commentary were pitched in to national print, web, TV and radio channels, exactly when journalists and editors were seeking fresh angles to the Black Friday shopping frenzy event, and Christmas consumption story.

Watch the video case study for our award-winning campaign for Clear Returns

RESULTS

Generating 159 pieces of coverage in the likes of the Daily Telegraph, FT, Mail on Sunday, The Sun and Retail Week, we took the issues of retail returns mainstream, delivering over 346 million global opportunities to see, and putting Clear Returns’ solution at the heart of the news agenda.

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TESTIMONIAL

“We engaged with Fieldworks at an extremely important time as we looked to increase our profile and brand awareness in the market among key retail decision makers. Fieldworks put in place a highly creative and comprehensive PR strategy which generated a wide range of broadcast, national and trade coverage. This has given our sales team a firm basis to start conversations with prospects, while Fieldworks’ extensive connections in retail and the consumer industries have proved enormously beneficial to us in securing speaking opportunities and introductions to influencers.”