Fieldworks Marketing has been a trusted event partner of the National Retail Federation (NRF) for over 5 years. We have worked closely with the US retail trade body to assist them in organising and running the hugely successful annual NRF conference and exhibition, held in New York every January.
As special advisors to the NRF, Fieldworks is regularly consulted by retailers and brand owners, analysts and consultants. Our work with the association has allowed us to build a reputation in the global retail market as being connected with the brands and people at the cutting edge of this fast-paced and fast-evolving industry.
We also work with other industry bodies such as the British Retail Consortium (BRC), the trade association for all UK retailers, to support their calendar of events bringing together retailers, policy makers and industry influencers. In the case of RetailEXPO, Europe’s largest retail solutions show, we source speakers and sessions. Our Managing Director, Chris Field, appears regularly at industry events including Future Stores, e Tail Europe, Retail Connections and RetailEXPO combining global connections with in-depth market knowledge and experience.
When working on the NRF show, our remit is to provide speakers and sessions with an international and educational feel – touching on trends and innovations that an audience of over 35,000 attendees are eager to hear about.
Our strength is that we are able to recruit and curate the sessions from start to finish. This entails brain-storming and researching to find the most interesting and ground-breaking brands and stories, using our contacts and industry reach to connect with potential speakers, and liaising professionally in the run up to, and during the main event. The challenge is always to deliver outstanding service as well as fascinating sessions for the NRF show.
The National Retail Federation is the world’s largest retail trade association. Its members include department stores, specialist retailers, discount, catalogue, Internet, and independent retailers, chain restaurants, and grocery stores.
The annual NRF conference typically features over 50 speakers, delivering over 25 sessions and showcasing the latest retail innovations and ideas from across the globe.
Speakers and sessions we’re proud to have brought to NRF
The list of speakers we have successfully recruited for NRF is lengthy, including the likes of Harrods, Gap Inc, Lacoste, Target, Farfetch, Boots and Lego. Brands range from the newest and most dynamic, to the long-established global giants that are evolving to meet newly emerging consumer needs.
Here is just a taste of the sessions we have devised for NRF in recent years:
- How Data will Replace Discounting: Uber, Point 93 and Orchard Mile were brought together for a lively panel discussion on the new climate of dynamic markets and communications. Drawing on their own experience, these experts analysed the role of personalising shopper experiences, optimising revenue strategies, improving merchandising decisions and increasing loyalty.
- Going Global – Taking Your Brand to Asia: In this global growth guide, Andy Hess, VP, IT Enterprise Systems at Fossil, joined Daniel Armstrong, Business Manager for International Growth at Waitrose, and Frank Lavin, leading operator of China e-commerce stores, for an in-depth look at expansion opportunities in the world’s fastest growing consumer market. Drawing on first-hand experience, they discussed the chief characteristics of a strong Asia strategy, common pitfalls to avoid, and how Asian shoppers are different from Western consumers – invaluable insights for any retailers contemplating expansion into Asia.
- Recycling, Rebranded – A discussion on Shopper Demand for Retail Sustainability: Brand ethics are a big deal for shoppers. They’re not just buying products, they are buying into a culture—and sustainability is a big part of their lifestyle. We put together a panel of ‘zero waste warriors’ including Under the Canopy founder Marci Zaroff, fashion designer Daniel Silverstein, and blogger Lauren Singer, for a discussion on ethical sourcing and production, waste management peaks, and strategies for doing business with the growing tribe of environmentally-conscious consumers.
“We can’t think of a better connected partner in Europe.” ERIC OLSON, VP Education Strategies, NRF