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Generate quality retail leads with dynamic content

CHALLENGE

When UiPath needed to generate quality retail leads for its enterprise robotic process automation (RPA) solution, it enlisted Fieldworks Marketing. The objective was to evangelise retail decision makers about the benefits of this non-disruptive technology which automates repeatable processes and promises a speedy return on investment.

STRATEGY

STRATEGY

Fieldwork’s solution was a comprehensive market report which showcased UiPath’s considerable skills in three key areas of retail operations: shop floor, back office and supply chain. Our report showed how RPA can automate large swathes of repeatable processes, liberating resources and raising data confidence as a significant initial step towards artificial intelligence.

The aim of the market report was to develop a compelling narrative showing how RPA works within the existing technology ecosystem, integrating with existing systems quickly and with minimum disruption to unlock a significant return on investment.

Fieldwork’s content had to resonate with UiPath’s retail prospects, speaking in their language and showing the that company understood retailers’ challenges and pain points around digital transformation.

The market report formed one piece of longform hero content featuring an interactive pdf to enable readers to navigate quickly and easily through the content.