Blogs
We’re award winners!
After a recent flurry of industry award nominations for Fieldworks campaigns, the PR team were thrilled to pick up a Silver CIPR PRide Award in the STEM (Science, Technology, Engineering and Maths) category this week.
The award in the hotly contested STEM category was for our PR campaign for Clear Returns, a retail returns specialist.
Returns are a £60 billion annual problem to UK – yet few retailers know their true cost, and fewer still take timely action to tackle this critical issue, which drains cashflow, hits customer experience and damages profitability.
During the 2015 festive peak retail trading period – which spanned from Black Friday in November to the January sales – we executed a high profile media campaign targeting national, broadcast and trade press.
Generating 88 pieces of coverage in the likes of the Daily Telegraph, FT, Mail on Sunday, The Sun and Retail Week, we took the issues of retail returns mainstream. Our work delivered more than 346million global opportunities to see and putting Clear Returns’ solution at the heart of the news agenda.
On video: our award-winning campaign for Clear Returns
Vicky Brock, CEO and founder of Clear Returns, said: “We engaged with Fieldworks at an extremely important time as we looked to increase our profile and brand awareness in the market among key retail decision makers.
“Fieldworks put in place a highly creative and comprehensive PR strategy which generated a wide range of broadcast, national and trade coverage. This has given our sales team a firm basis to start conversations with prospects, while Fieldworks’ extensive connections in retail and the consumer industries have proved enormously beneficial to us in securing speaking opportunities and introductions to influencers.”
Learn more about how PR can help you achieve your sales objectives
